Fiche produit
PACKAGING DESIGN
538,50 MAD TTC
Auteur(s)
Van Uffelen Chris
Éditeur(s)
Braun
Date de parution
20/06/2013
DISPONIBILITE
Expédié sous 21 à 28 jours
Descriptif
Infos
Résumé :
Product packaging consists of much more than a functional container made of glass, cardboard, or plastic that encloses and protects the content - it is the product's face, its first contact to the consumer. Successful packaging design must therefore present a combination of shape color and composition that catches attention, represents the contents, and seduce the customer. An integral part of the product image, it becomes itself an identifying characteristic of a brand.
This book presents todays most attractive and innovative packaging solutions for solid and liquid products, as well as milestones, such as the sculptured Coca-Cola bottle, which have achieved cult status as design icons.
This book presents todays most attractive and innovative packaging solutions for solid and liquid products, as well as milestones, such as the sculptured Coca-Cola bottle, which have achieved cult status as design icons.